Newsletter - Piano Showcase, Inc.

There is no doubt that Yamaha has done a tremendous job branding their name. However,
Are All Yamahas Created Equal?
A simple way to answer this question is with a question. Is an entry level Chrysler the same as a luxury model Mercedes Benz? They are made by the same company but you certainly wouldn’t be easily convinced that the two are the same, so why do many consumers assume that all Yamaha lines are created equally when in actuality they are not?

Many people see celebrities like Elton John playing a Yamaha piano and somehow draw the conclusion that inexpensive Yamaha grand or vertical upright pianos are constructed the same way. This is exactly what Yamaha wants you to think.

Some technicians and even teachers have been influenced by the barrage of advertising; marketing and name branding that companies like Yamaha have focused on. Naturally, the enormous cost of these marketing efforts (i.e. paying professional musicians to endorse their pianos) is reflected in the price of their products and ultimately paid for by you the customer. It is usually easier to simply rely on a name that is known instead of taking the time to learn more about that which is not, but that may be a better value. After all, many name brand pianos are produced in the very same manufacturing plants that lesser known names are. Same materials go in and different name pianos come out; their selling price being the greatest differentiating quality.

Increasingly top quality pianos produced in China are competing with more established names like Yamaha, who as a result of these drastic improvements have themselves moved operations to China (or to other Asian nations like Indonesia). It is now possible, for example to buy a piano containing Japanese or American parts that follow a true Japanese or American scale design. These pianos can be precisely assembled by computers at a fraction of the cost of the Japanese or American pianos being copied.

Piano Showcase, Inc. knows pianos! We assure you that you will be assisted by professionals ready to cater to your diverse wants and needs. Our expertise, integrity, value, and service are all reasons why Piano Showcase, Inc. enjoys an A+ rating with the Better Business Bureau, and why such a great portion of our business is the result of referrals from very satisfied customers (we are happy to provide references upon request).

We offer the highest quality and absolute best value the ever- changing piano industry has to offer! This is why we want you to buy a piano of a lifetime based on Design, Construction, Materials, Tone, Touch, Tuning Stability & Quality! Endorse & Buy a Piano.... NOT A NAME!